Legal posts, made by the agent
Legal marketing runs into a wall that other industries never meet: most of what a firm would like to say about its results, it is not permitted to say, and the rest sounds either alarming or like an advert. What genuinely works is education — the answer to the question people search at eleven at night — but writing that consistently takes hours no fee-earner has. The three posts below are all in that register: a right people do not know they have, a widely believed thing that is wrong, and a carousel on what to do in the first hour of a situation.
What you are looking at
Three posts for Halden Law Group, a brand we invented to demonstrate output — not a customer. Two short videos and one carousel, produced by the same agent that would run a real legal account, from a brief and nothing else. No footage was shot and no one wrote the copy.
Post card
A thing most people don't know they're entitled to ask for.
Text panel
"Verbal agreements aren't binding." This is not true, and it matters.
Carousel
The first hour after an incident matters more than most people realise.
Hover a card to preview it, or open one to watch the whole post. Previews are silent.
Why these three formats
Everything here is deliberately plain. Legal content over dramatic footage reads as ambulance-chasing, and it is the fastest way to make accurate information look untrustworthy. Two text-led pieces and one carousel — no claims about outcomes anywhere, which is also what keeps it compliant.
What the agent was given
The brief for Halden Law Group was roughly what a real legal would supply during onboarding: who the audience is, what the brand sounds like, two colours and a name. Everything on this page follows from that — the agent picked the formats, wrote the lines, chose the footage and rendered the files. A real account then gets the same thing on a schedule, with each post held for approval before it publishes.
The catch worth knowing
These are samples, so they are the agent working from a brief rather than from results. A live legal account gets better than this within a few weeks, because it starts reading its own performance data and shifts the format mix towards whatever that particular audience saves and shares. What you cannot see here is that feedback loop, which is the part that actually compounds.
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