Med Spas posts, made by the agent
Aesthetics has the same consent problem as dentistry with an extra layer of advertising rules on top, and it competes against accounts run by clinics with celebrity clients and a full-time content team. Before-and-afters are the obvious content and the hardest to clear. The three posts below are built entirely without them: a piece on what a treatment cannot do, an honest note on recovery time, and a carousel on choosing a practitioner — which is the search people actually run before they book anywhere.
What you are looking at
Three posts for Lumen Aesthetics, a brand we invented to demonstrate output — not a customer. Two short videos and one carousel, produced by the same agent that would run a real med spas account, from a brief and nothing else. No footage was shot and no one wrote the copy.
Story cut
What this treatment will not do. Said out loud, before you book.
Post card
"No downtime" is doing a lot of work in most clinic adverts.
Carousel
How to choose a clinic — including the questions we'd rather you asked us.
Hover a card to preview it, or open one to watch the whole post. Previews are silent.
Why these three formats
This vertical rewards restraint. The tone here is closer to a clinic than a spa, because the thing that converts a nervous first-time enquiry is accuracy rather than aspiration. Nothing here promises a result, which keeps it inside advertising rules as well as making it more believable.
What the agent was given
The brief for Lumen Aesthetics was roughly what a real med spas would supply during onboarding: who the audience is, what the brand sounds like, two colours and a name. Everything on this page follows from that — the agent picked the formats, wrote the lines, chose the footage and rendered the files. A real account then gets the same thing on a schedule, with each post held for approval before it publishes.
The catch worth knowing
These are samples, so they are the agent working from a brief rather than from results. A live med spas account gets better than this within a few weeks, because it starts reading its own performance data and shifts the format mix towards whatever that particular audience saves and shares. What you cannot see here is that feedback loop, which is the part that actually compounds.
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